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Why is Live Streaming Important for Your Business?

Updated: Oct 24, 2022

Woman doing a video stream

Live streaming is an interesting and extremely captivating technology and may help your company reach a wider audience. These days, it's also very easy to set up on your own.

Check out these benefits of live streaming for your brand visibility, lead generation, and customer loyalty programs to see whether live streaming is appropriate for your company.

Live streaming has several advantages for your company. These are the five reasons:

1. Reveal your true self to the world.

Your audience wants real content from the individuals who are the faces of your brand, regardless of whether you are a small business or a large conglomerate. The curtain is lifted via interactive live broadcast, allowing the public to see and hear the actual people who are paving the path. You may reach a larger audience by broadcasting your live stream on websites like Facebook and YouTube, where users choose to look up new businesses and familiarize themselves with old ones.

2. Engage the clients you already have.

Live broadcasting may increase the amount of commitment from clients who have already invested in your service or bought a product. You might, for instance, show off a brand-new add-on for one of your best-selling products or show off a novel and engaging manner for customers to utilize your software. Leading provider of creative tools, Adobe, frequently presents live content on LinkedIn where it inspires viewers.

3. Promote your expertise.

In addition to being beneficial for your audience, hosting a live stream Q&A or "ask me anything" session can be a great way to create authority in your field by imparting knowledge to viewers. Maybe you can explain how to utilize your product or go through significant trends that are relevant to the audience. Additionally, you may gain valuable insight into your clientele and what matters to them, which can help you develop future messages and promotions.

4. Boost participation in other media.

The option to direct viewers from your live content and onto pre-existing resources, such as a video playlist, customized landing page, or sign-up form, may be found in live streaming. Coordinating live stream material with media that represents a logical progression in the process may assist you in generating more qualified leads. Additionally, you might want to think about using a live feed to provide instant awareness if any of your company's assets aren't operating as intended.

5. Enlarge the global audience for your event.

If you're planning a live, hybrid, or online event, think about live streaming some or all of your material. You may broaden the audience for your presentations in this way, reaching out to distant learners, partners, and customers as well as distant staff and vendors. Even live events may be streamed via YouTube Live.

Discover More Live Streaming Concepts for Your Company

See what businesses like yours are producing globally by looking at the most recent live streaming trends. Then, test it out for yourself by downloading a free copy of BlueJeans Events, which includes our easy-to-use live streaming features.

Do you want to know more about BlueJeans Events? Reach out to Merge Communications.

Merge Communications is the official partner of BlueJeans in New Zealand. Merge Communications continually watch the world's leading digital technologies to ensure its clients have the best and latest communications and digital tools to give them confidence that their business and people can always be communicating.

Discover Merge Communications today!

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