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Seven Business Benefits of Micro Events

Updated: Oct 5, 2022

Man attends video conference alone

It is not always necessary to go large when planning corporate gatherings. While large-scale virtual events, hybrid events, and webinars can bring together thousands of people from around the world, micro events can have a tremendous influence on your audience.

Micro events are smaller in scope than traditional business gatherings, as the name suggests. Attendees, on the other hand, have a more customised and meaningful experience. This is why many in the business are focusing on these simple experiences — and why you might want to join in.

What are micro events?

Micro events are small-scale assemblies that can occur online or in person. Micro events are occasionally held in conjunction with larger events to provide in-depth, concentrated material; they can also be utilised as a substitute for large-scale events.

Why host micro events for corporate purposes?

Micro events provide your company the opportunity to try something new and interesting. While the concept of micro experiences is not new, the possibilities for using them have grown over time.

Here are a few reasons why micro events should be considered:

1. Reach out to a specific demographic. Micro events naturally attract a certain audience since their material is more specialised and detailed. That's great news for businesses looking to cater their events to people with unique requirements, behaviours, or interests.

2. Increase the experience's worth. The value of your event grows as a result of reaching a more qualified audience. Instead of being passive viewers, attendees get more out of what's being given by interacting with and responding to the debate in real time.

3. Make the most of your clients' time. Micro events are often shorter than larger events, which can be a selling feature for attendees. When schedules are busy and time is limited, a one-hour commitment is less intimidating.

4. Provide a cost-effective option. These small-scale events can be a wonderful option for a limited budget due to their nature. If you host them as a virtual event, you may make your business even more cost-effective.

5. Make your event content unique. Because of the event's shorter duration and targeted demographic, you can be more creative. Consider whether your group might benefit from a themed lunch and learn, an interactive workshop, or an immersive event.

6. Be adaptable to the situation. Micro events work well in any of these formats, whether your company is organising an in-person event, a virtual event, or a hybrid experience that serves both on-site and online audiences. The information can either be used to support a broader overall strategy or stand alone.

7. Capture industry buzz or important information. A small-scale event that you can host and set up quickly is vital to generating traction, audience attention, and authority for your brand when there's a hot topic or major news in your sector.

Merge Communications is well aware of how business meetings have evolved. You need to give a more flexible and engaged hybrid working ecosystem for your enterprises to stay connected with their clients and employees. Merge Communications can supply the meeting technology solutions that your company requires to stay ahead of the competition and manage worldwide connections.

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