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8 New Video Conferencing Trends in 2023


Technology has played an important role in developing creative solutions to address the demands of remote workers. Trends in video conferencing software demonstrate this fact.


Market Analysis and Overview of Video Conferencing


According to Global Market Insights, the video conferencing industry is expected to cross $25 billion by 2022 and grow at a 10% CAGR from 2023 to 2032. This amount may vary in the coming year. Why? Because remote working is here to stay.


As a result, demand and supply for video conferencing applications will rise even further. Making accurate forecasts in our uncertain environment is difficult. If you want to handle video conferencing adoption, you must be one step ahead.


Trends in Video Conferencing Technologies in 2023


The pervasive move toward remote work has compelled decision-makers to reconsider how they might employ teleconference technology. Here are a few new video conferencing technology developments in corporate communication that might lead to the development of new software solutions.


1. Better Business Communication


  • Commercial video conferencing options such as Google Meet and Zoom were provided as a workaround to continue corporate communication. These generic applications are being phased out in favour of more secure and sophisticated apps designed for specific audiences.

  • Corporate consumers desire applications that are as simple to use as FaceTime while yet delivering the features that a business audience needs.

  • Companies may save significantly by lowering travel expenses and consolidating office space in favour of remote staff.

  • New video conferencing systems must include improved video quality and the integration of virtual meetings with productivity applications. The Bluejeans platform is one such example.

  • Remote workers demand collaboration technologies to securely replace in-person sessions. They must allow for the free flow of ideas while removing technical impediments.


2. Healthcare


  • Telehealth is a field that will continue to expand even after the pandemic has been contained. Contact-free engagement between patients and doctors provides improved healthcare options for individuals who live in remote places or who are unable to travel conveniently.

  • Meetings with video conferencing cut transportation expenses and waiting time, making telehealth appealing to patients. Because of the industry's use of virtual solutions, insurance carriers are now reimbursing expenditures for doctor appointments via video conferencing.

  • To secure the sensitive personal information transmitted between patients and doctors, video conferencing apps designed for the healthcare business must feature strong security.

  • The ease of use of virtual solutions in healthcare is a crucial factor that will promote their acceptance. The app must be user-friendly for both patients and practitioners.


3. The General Public


  • Applications that allow users to engage with peers in real-time rely heavily on video conferencing technologies. The trend is toward apps that allow for free-form engagement with numerous people viewing and sending video feeds at the same time.

  • When it comes to leisure activities, teleconferencing has traditionally been considered as a poor substitute for face-to-face engagement. Nevertheless, this is going to change with the arrival of cutting-edge video conference technology. Virtual tours of cultural institutions such as museums enable organisations to reach out to new and larger audiences. Applications that allow people to experience the world's most famous sights from the comfort of their own homes promise to be a lucrative prospect for software developers

  • Innovations in video conferencing will continue to influence how customers make purchase decisions. Specialised applications can guide users through real estate, furniture, automobile, and other goods acquisitions.


4. Cloud-Based Communication


  • Because you don't need to employ infrastructure or equipment, cloud communication can dramatically lower your IT expenditures.

  • Cloud services make life easier for both users and IT experts. The developer may automatically update and manage them. Businesses must only pay subscription costs.

  • Cloud communication is significantly easier for your staff to grasp. Furthermore, such technology may have numerous users globally who may assist you with any questions that may arise.


5. The Growth of 5G


  • For mobile users, this technology can improve performance and minimize latency. People's distant communication will be dominated by video and audio quality.

  • 5G will assist to boost the number of IoT devices that can communicate with one another around the clock. People will, for example, utilize more advanced versions of watches and spectacles in this approach.

  • 5G technology can also aid in the organization of high-quality online events.


6. AI


  • While building video conferencing software, businesses are increasingly relying on artificial intelligence (AI). Whoosh is a good example because it provides AI-powered interactive tools for improved communication.

  • This technology can be integrated into virtual assistant systems for businesses. They may assist users with a variety of concerns associated with online discussions, including note-taking, scheduling, pre-meeting preparation, and much more.

  • AI can gather and evaluate meaningful data from online meetings. For example, in a video conference, you will see the names of the participants, which promotes communication.

  • Moreover, AI can analyse language, allowing video conferencing talks to be recorded and even translated in real-time into multiple languages.


7. Security


  • Consumers choose safe apps because they are concerned about personal data breaches. And businesses ensure that their solutions meet safety criteria so that clients may relax. That is especially important for telemedicine apps that carry sensitive information.

  • You must guarantee that your engineers employ the latest video conferencing technologies while also protecting the security of your application.

  • If you have developed a strong video conferencing solution, you may display information or a symbol indicating that your application meets security criteria.


8. User Experience


  • Consumers value the ease of use and simplicity of video conferencing apps. As a result, people use FaceTime and WhatsApp to begin a discussion in seconds.

  • Businesses strive to design apps that need the fewest steps to initiate a video conversation. To bring a good product to market, the development team tests its solutions in focus groups.

  • Customers prefer online apps that do not require downloading and can be accessed with a single click.

  • You may also design an app that integrates many major video conferencing sites.


Changes brought about by the transition to remote work have shown better methods to conduct business and attention to other parts of contemporary life in many circumstances. There are several chances for developers that focus on creative applications of new video conferencing technology.


Because the video conferencing business is continuously expanding each year, now is the greatest moment to develop your novel product in this area. Consider contemporary video conferencing technology trends to help you design a successful solution that fulfills consumers' expectations.


Video conferencing has become a crucial tool for organisations and individuals alike, with the advent of remote work and virtual meetings. Traditional video conferencing systems, on the other hand, frequently have their own set of drawbacks, such as network issues, poor video quality, and restricted capabilities.


This is where Merge Communications comes in; we use cutting-edge technology to deliver a smooth, high-quality video conferencing experience. Users may enjoy features such as virtual backdrops, screen sharing, and real-time collaboration with Merge Communications technologies and products, all while keeping crystal-clear video and audio quality. To stay connected and productive in today's digital environment, contact Merge Communications now.


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